Using eye-tracking studies to influence page design
Seth Godin is reporting in his blog about the results of eye-tracking studies done on web sites. These studies actually track the eye movements of users when they are using the computer – specifically in this case when they are using web sites. By watching the eye movements of users reading web pages and navigating through the site, designers can understand where users focus their attention and which things get ignored. As I read through these results, I noticed a couple of points keep getting repeated:
- the top left of the screen is by far the most important area of the page
- users are drawn to breaks in the text (bold, bullets, white space)
As we are working to understand effective Internet ministry, we must not forget that the design of the page is still important! These tips are a gold mine in helping us think through how to design our pages. How does your web page fare?
Search
Welcome to the Lessons From Babel blog
This blog is where I share the latest thoughts on the world of technology and faith. Feel free to join the conversation by leaving a comment. To find out more about me, my company, and this web site, or to see what resources are available on this site, click on the images right below this.
- Dave Bourgeois
