China and web 2.0
A new report on how the Chinese are embracing web 2.0 gives me ideas on new strategies for reaching this mission field (hat tip to Sampsung @ HiLaws). According to the report, Chinese Internet users are much more likely to use user-generated content to make purchasing decisions than Americans (58% to 19%). They are also much more likely to post comments to blogs and are younger than those in the US. To me, this points to a trust issue: the Internet users their trust each other more than those here. It could also possibly point to a distrust of corporate web sites as well. If we want to reach these users, we should understand this. Tools such as Facebook, MySpace, SecondLife, and others should not be foreign to those trying to reach the next generation of Chinese…or Americans, for that matter. Missionaries should not create new web sites but, instead, learn how to get involved in the spaces where the people already are.
But are any missions organizations giving this a focus? I honestly don’t know…but I’ll find out!
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Welcome to Lessons From Babel
This blog is where I share the latest thoughts on my research in the world of Internet ministry. Feel free to join the conversation by leaving a comment. For more information on what I am doing in 2010, see my first post of the year. To find out more about me, my company, and this web site, or to see what resources are available on this site, click on the images right below this.
- Dave Bourgeois
