Is your online presence credible? Thoughts about the book “Persuasive Technology”

As you know, I am now on a “half-sabbatical” for the next two semesters here at Biola, with one of the outcomes being a book on using the Internet and social media for ministry. As part of this process, I am spending some time reviewing some different materials for possible inclusion in the book and/or my online course this summer.  As I complete my review of these materials, I will post a summary to this blog. To see all my reviews, click here.

Yesterday, I finished working my way through Persuasive Technology by B.J. Fogg. Dr. Fogg is the founder and leading researcher in the field of “captology”, which is defined as the design, research, and analysis of interactive computing products created for the purpose of changing people’s attitudes or behaviors. Though not written specifically to help churches and ministries with their online efforts, this book has a myriad of insights that are extremely applicable to those us interested in understanding how our ministries can have a more effective online presence.

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Tags: bj fogg, persuasive technology