Lessons From Babel » What I’ve Been Reading http://genesys11.com/lessonsfrombabel ...thinking strategically about Internet ministry Tue, 15 May 2012 13:48:40 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Highlights from around the web – 4/27/2010 http://genesys11.com/lessonsfrombabel/2010/04/27/highlights-from-around-the-web-4272010/ http://genesys11.com/lessonsfrombabel/2010/04/27/highlights-from-around-the-web-4272010/#comments Tue, 27 Apr 2010 18:37:45 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1229 It’s been a couple weeks, but here are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/04/27/highlights-from-around-the-web-4272010/feed/ 0 Highlights from around the web – 4/7/2010 http://genesys11.com/lessonsfrombabel/2010/04/07/highlights-from-around-the-web-472010/ http://genesys11.com/lessonsfrombabel/2010/04/07/highlights-from-around-the-web-472010/#comments Wed, 07 Apr 2010 14:16:55 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1214 What I've been readingHere are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/04/07/highlights-from-around-the-web-472010/feed/ 0 Highlights from around the web – 4/2/2010 http://genesys11.com/lessonsfrombabel/2010/04/02/highlights-from-around-the-web-422010/ http://genesys11.com/lessonsfrombabel/2010/04/02/highlights-from-around-the-web-422010/#comments Fri, 02 Apr 2010 17:34:41 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1200 What I've been readingHere are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/04/02/highlights-from-around-the-web-422010/feed/ 1 Highlights from around the web – 3/30/2010 http://genesys11.com/lessonsfrombabel/2010/03/30/highlights-from-around-the-web-3302010/ http://genesys11.com/lessonsfrombabel/2010/03/30/highlights-from-around-the-web-3302010/#comments Tue, 30 Mar 2010 15:11:40 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1178 What I've been readingHere are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/03/30/highlights-from-around-the-web-3302010/feed/ 0 Evolution of social media integration http://genesys11.com/lessonsfrombabel/2010/03/29/evolution-of-social-media-integration/ http://genesys11.com/lessonsfrombabel/2010/03/29/evolution-of-social-media-integration/#comments Mon, 29 Mar 2010 17:26:15 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1174 As you know, I regularly share posts I read via my Google Reader shared items. This weekend, however, I read a post that I thought should be highlighted in my blog.  One of the blogs I follow is Jeremiah Owyan’s “Web Strategy”. Yesterday, he posted an entry entitled “Matrix: Evolution of Social Media Integration and Corporate Websites”. In this post, he includes a matrix that shows an evolution of how and organization can evolve their social media strategy, starting with with “do nothing” and ending with “full integration”. But how do you get from nothing to everything? That’s the best part of this matrix: it gives you the baby steps in-between.

I am reproducing the matrix below, but I encourage you to go and read the entire post to get the full scope of how to use it.  Though it is written for businesses, ministries and non-profits can also benefit from it.

Sophistication Example Benefit Challenge
1) Do nothing, no social integration Corporate websites that have no integration with social tools at all. Cheap. Ignorance is bliss, at least in the short term Your corporate website is irrelevant.
2) Link directly away without a strategy Corporate homepages that have chickelts that say “Follow us on Twitter/Facebook/YouTube” sending traffic away, seesharethis, add this andtweetmeme Encourages growth of social channels Sending traffic away, without having a strategy
3) Link away, but encourage them to share with a pre-populated message A chicklet that encourages new Twitter followers to Tweet at their friends “I’m no following X brand” Triggers a social alert as a form of endorsement Better than the above, it may not have a followup or call to action
4) Brand experience is integrated in social channels Extending the brand to social channels, so the corporate experience is somewhat mirrored on social channels Regardless of wherever users go, they are still experiencing the brand Social channels sometimes serve better as a conversational area –not for traditional branding campaigns
5) Aggregating the discussion on your site Aggregating select conversations from Tweets like the skittles homepage did, top discussions in communities or blogs, see Disqus and Echo. Centralizes the discussion on your site, making it a resource to first look at. Low cost content Lack of control over which content can be created, still links off site
6) Social login systems that allow users to stay on site Using FB connect, or Twitter connect allow users to use their existing logins to access site, see how JanRain andGigya (client) helps May increase sign ups, widening marketing funnel, chances are content is more accurate than a sign up form May not have access to email addresses, as users passthrough using social logins.
7) Social login systems that allow users to stay on site, but triggers viral loop In addition to the above, there’s an actual social or interactive experience on the corporate site that triggers them to share with their friends Users stay on site, interact with brand or peers, yet recruit other members in social networks Requires planning, a campaign, and extensive resources.
8. Complete integration between corporate site and social sites Other than URLs there’s no difference between a corporate site and a social site, the experiences are seamless Customers, prospects, and employees mix together, churning on new members and viral activity It doesn’t exist, yet.
]]> http://genesys11.com/lessonsfrombabel/2010/03/29/evolution-of-social-media-integration/feed/ 2 Highlights from around the web – 3/26/2010 http://genesys11.com/lessonsfrombabel/2010/03/26/highlights-from-around-the-web-3262010/ http://genesys11.com/lessonsfrombabel/2010/03/26/highlights-from-around-the-web-3262010/#comments Fri, 26 Mar 2010 20:19:44 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1171 What I've been readingHere are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/03/26/highlights-from-around-the-web-3262010/feed/ 1 Highlights from around the web – 3/23/2010 http://genesys11.com/lessonsfrombabel/2010/03/23/highlights-from-around-the-web-3232010/ http://genesys11.com/lessonsfrombabel/2010/03/23/highlights-from-around-the-web-3232010/#comments Tue, 23 Mar 2010 15:04:00 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1160 What I've been reading

Here are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/03/23/highlights-from-around-the-web-3232010/feed/ 0 Highlights from around the web – 3/19/2010 http://genesys11.com/lessonsfrombabel/2010/03/19/highlights-from-around-the-web-3192010/ http://genesys11.com/lessonsfrombabel/2010/03/19/highlights-from-around-the-web-3192010/#comments Fri, 19 Mar 2010 17:23:20 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1142 What I've been readingHere are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or even subscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/03/19/highlights-from-around-the-web-3192010/feed/ 0 Highlights from around the web – 3/16/2010 http://genesys11.com/lessonsfrombabel/2010/03/16/highlights-from-around-the-web-3162010/ http://genesys11.com/lessonsfrombabel/2010/03/16/highlights-from-around-the-web-3162010/#comments Tue, 16 Mar 2010 16:16:14 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1121 What I've been readingHere are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or evensubscribing directly. I will also post them here in my blog from time to time.

]]> http://genesys11.com/lessonsfrombabel/2010/03/16/highlights-from-around-the-web-3162010/feed/ 0 Highlights from around the web – 3/9/2010 http://genesys11.com/lessonsfrombabel/2010/03/09/highlights-from-around-the-web-392010/ http://genesys11.com/lessonsfrombabel/2010/03/09/highlights-from-around-the-web-392010/#comments Tue, 09 Mar 2010 19:03:31 +0000 Dave http://genesys11.com/lessonsfrombabel/?p=1096 What I've been readingI haven’t been blogging much in the past week while I was speaking at the TIEN conference in Istanbul, Turkey. I am back and should get into the blogging groove again soon. Stay tuned! In the meantime, here is my regular update from my Google Reader shared items:

Here are the latest things that caught my eye from around the web in the past few days. I subscribe to dozens of blogs and news sources via my Google Reader and share them. You can keep up with them by following me on Twitter or evensubscribing directly. I will also post them here in my blog from time to time.

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