Are you following “best practices” for online ministry?
Since many of you may be new to my blog and research, I wanted to make you aware of the “resources” section and some of the online ministry tools I have put there. The “resources” section is available both at my main site and my Facebook page.
One of my first projects in the area of online ministry was to seek an answer to the question: what makes online ministry successful? This led to the development of a research project to determine the “best practices” in online ministry. From November 2007 to April 2008, over 300 ministries took a survey and reported on how they were doing Internet ministry. From the data collected, a series of “best practices” were developed matching ministries who reported success with their Internet presence with answers to the survey questions. I presented the results of this research at the Internet Ministry Conference in October 2008. › Continue reading
SEO for ministry
In my survey on Internet ministry, I asked the participants if they had optimized their site for search engines. Forty-two percent of the respondents said that they had indeed done some form of SEO. And thirty-two percent stated that they counted on search engine results as the primary means for people to find their sites.
I also left a spot for comments on just how these ministries were doing “search engine optimization” (SEO) on their sites:
“The more we are integrated with other sites (Facebook, blogs, etc.) the better.”
“Ask the congregation to search for the site.”
“Create web pages for other churches in the area.”
“I believe that doing SEO is just part of doing good site design. If you have a web site, you want people to find it. If you want people to find it, you must show up in search results.” › Continue reading
Researcher at UC Irvine to study WoW
I wasn’t going to post again until after the new year, but saw an article in yesterday’s paper (yes, I still read the newspaper, get over it) that questioned the validity of NSF funding going towards researching online gaming. Below is a link to a story from a few months ago about the actual research project which sheds some light on what they are doing. While I don’t want to argue the merits of NSF funding going towards this, I do truly believe that we can learn a lot about Internet ministry by studying how people interact online through games such as World of Warcraft and the “not really a game” Second Life. See my write-ups here and here about this and read the news story below.
UCI tackles ‘World of Warcraft’ mystery
And Happy New Year!
Book: “Church Next”
Over the past several months, I have been reviewing books for my course on Internet ministry, trying to narrow down my choices and select books that will be most appropriate for the class. My goal for these books is that they would provide a range of views on Internet ministry, with an appropriate mix of theology, philosophy, strategy, and technology. I am NOT looking for books on how to create a web site or how to blog, etc., because these are secondary to first really understanding the concepts of online ministry. I also want books that are readable by the mix of students I will have and that will foster good discussions.
I have finally settled on three primary books for my course (though I still have a couple I am thinking about adding). Over the next few weeks, I will share my selections here on this blog. The first book I have selected is Dr. Aubrey Malphurs’ Church Next. Written with his son, Michael, I found this book to give a good overview of the current state of the Church and makes a great case for why the move to the Internet is the right one. For those who do not know who Aubrey Malphurs is, he is Senior Professor of Pastoral Ministries at Dallas Theological Seminary. He is also the head of the Malphurs Group.
Full research write-up posted
For those of you who have been asking me for documentation related to my presentation at the Internet Ministry Conference, I have now posted a six-page report on my web site that details my findings. In conjunction with this, I also wrote a short summary of these findings for the Church Marketing Sucks blog.
Hey look, I suck!
I am a guest blogger over at the Church Marketing Sucks blog. They have asked me to write a short series to give a sneak peek on how my research on Internet Ministry is going. Check it out…
Best Practices in Internet Ministry Part I
Search
Welcome to Lessons From Babel
This blog is where I share the latest thoughts on my research in the world of Internet ministry. Feel free to join the conversation by leaving a comment. For more information on what I am doing in 2010, see my first post of the year. To find out more about me, my company, and this web site, or to see what resources are available on this site, click on the images right below this.
- Dave Bourgeois
