What is effective Internet ministry?

In order to have a meaningful discussion about doing effective Internet ministry, one must first understand what is meant by “effective”. One dictionary definition of effective is “producing or capable of producing an intended result”. Using this definition, then, leads us to ask “what is the intended result?” How does a ministry, be it a church, missions organization, or even a business, determine this? It seems to me that it should be a conscious decision made before the work even begins. But is this even done? Many church web sites I look at do not look as if any thought was put into intended result.

The first part of my research project will be to understand what is already being done by faith-based organizations. I believe that at least one my questions must ask about the intended results.