The name "genesys11" is a play on the Biblical account in Genesis 11 of the story of the Tower of Babel. In this story, man feels that by building a tower to the heavens he can defy God. But when we defy God, we end up being humbled, as were the citizens of Babel.
In Internet ministry, we must not become so enamored by the technology that we forget that ministry is really about God and serving Him.